Raja’s

Indian Bar and Restaurant. 

Raja’s

Indian Bar and Restaurant.

Raja is one of the top 5 rated Indian restaurants in Auckland. Raja decided to redesign their menu and reached out to Sohrab Creative for help. Raja – meaning ruler or leader, is more commonly used to refer to the local rulers of pre-colonised India. With this in mind, it was agreed to use an Indian brown paper texture as the background and attach a sketch of Rajasthan throne on the first page, depicting the royal dining experience. Market research led to the decision to change the orange (Indian flag orange) to maroon, representing the hot and spicy undertones of Indian cuisine. Raja primarily operates as a fine Indian eatery, however, still serves a significant percentage of the takeaway and delivery market. In an effort to retain this market segment, Raja decided to have a different style of takeaway menu, illustrating takeaway visual language and providing a casual browsing experience.

Raja Menu
Raja Menu
Raja Menu
Raja Menu
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Sohrab@sohrabcreative.com

+64 22 174 01 37

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